The Brief
Drift's new rum blend needed launch content that matched the premium positioning of the bottle. We built a :25 object film — ice, glass, liquid — using controlled-pour rigs and a 4K slow-motion rig. Shot in a single evening. The campaign anchored the summer launch and ran across paid social and their DTC homepage.
Deliverables
- Product film (16:9, :25)
- Vertical cut (9:16, :20)
- Still frames — 10 product selects
- Animated GIF assets for email