The Brief
Forge needed content that could stop a thumb mid-scroll in a feed full of generic gym footage. We stripped everything back: the weight, the chalk, the grind. Shot across their flagship Williamsburg location in a single day, working with real athletes and no stock. Three Reels, one day, zero filler.
Deliverables
- 3× Instagram Reels (9:16, :30 each)
- Behind-the-scenes story content (6 clips)
- Still frames — 10 athlete selects