The Brief
Nomad's bags had a cult following online but their content didn't reflect the quality of the product. We shot a :30 TikTok ad using a Joshua Tree road trip as the backdrop — no script, just a camera, a bag, and golden light. The video hit 2.4M organic views before any paid spend went behind it.
Deliverables
- Hero TikTok ad (9:16, :30)
- Cut-down version (:15)
- Organic story content — 8 clips
- Still photography — 12 location selects