The Brief
Mesa wanted to show the craft behind their single-origin pour-overs without making it feel like a how-to video. We built a macro-heavy :15 that follows a single bloom from the kettle to the cup — steam, rivulets, the quiet collapse of the grounds. The film ran as pre-roll and as a pinned Reel, performing 4× above category benchmarks.
Deliverables
- Product film (9:16, :15)
- Square crop for grid (1:1)
- Still frames — 6 product selects