The Brief
Crest's decanters are objects of precision engineering. We treated them accordingly — using water diffraction, controlled pours, and extreme close-ups to reveal every surface and angle. The :20 film anchored their DTC product pages and drove a 28% lift in conversion on the hero SKU within 30 days.
Deliverables
- Product hero film (16:9, :20)
- Vertical social cut (9:16, :15)
- Still frames — 16 product selects across 4 SKUs