The Brief
Maple & Oak came to us before the fall season with a brief for three Reels — one for each of their new limited-edition preserves. We built a portable set, sourced props from local markets, and shot all three in a single day. The pack dropped weekly across September, each driving pre-order traffic to their Shopify store.
Deliverables
- 3× Instagram Reels (9:16, :30 each)
- 3× TikTok cuts (:15 each)
- Product still frames — 14 selects across all SKUs