The Brief
Botanica approached us with a simple ask: make their morning skincare routine feel like a meditative ceremony rather than a chore. We spent two days shooting in a purpose-built light studio, working with mist, ceramics, and the golden-hour window light the brand had built their Instagram around. The result was a :45 hero film that nearly tripled their Reel engagement in the first week of the campaign.
Deliverables
- Hero brand film (16:9, :45)
- Instagram Reel cut (9:16, :30)
- TikTok version (:15, sound-on and silent)
- Still frames — 8 editorial selects